The Creative’s Toolkit was founded by creatives and wife-husband duo, Georgina Morrison and Haavard Christie. Both studied creative avenues in university, but felt there was a gap in knowledge and support for creatives who wanted to start their own businesses or enter the freelance space.

The Creative's Toolkit is an innovative online academy designed to equip creatives with essential skills that are often overlooked in traditional education settings, or otherwise gate-kept in a competitive market.

Launched to empower individuals to build successful careers transcending geographical limitations, the academy has delivered two flagship courses and extensive digital resources focused on photography and social media within its inaugural year. Upon its expansion in late 2024 and throughout 2025, the academy will offer a suite of new industry skills, from personal branding; interior styling; writing and self-publishing; videography; User Generated Content; and much more!

Graduates have seen tangible results, leveraging their newfound skills to enhance their small businesses, establish photography ventures, and secure lucrative contracts – some reaching up to five figures in a single booking! This success underscores the significance of acquiring profitable skill sets.

In 2024, Georgina was named a State Finalist in the Agrifutures Rural Women’s Award for her work with the The Creative’s Toolkit. She is committed to transforming rural and regional areas into hubs of creative talent, and aims to foster a vibrant community of skilled professionals ready to thrive in the competitive creative industry.